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Idea note submitted
Initial concept
Initial concept
As a fellow Lab member we invite you to offer the Landscape team your input. Particularly around the following categories:  Learning and collaboration Could you please look at the areas of interest for learning & collaboration expressed by the Landscape leads and contribute by sharing relevant existing initiatives, potential partners, key lessons learned or tools to support the Landscape development. Feasibility Please assess the feasibility of this program in particular the robustness of the theory of change and the risk/opportunities of the enabling environment in the area (political leadership /government interest, enabling policy, institutional and legal framework, land tenure status, ease of doing business, level of information; Strategic value What is for you the strategic value of this Landscape program? What make it attractive ? What is the financial potential? Next steps How would you like to be involved in the next steps of this Landscape development?
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Restoring the Serra do Urubu-Murici corridor in the Atlantic Forest, Brazil

To ecologically recover some of the last remaining tracts of the Atlantic Forest in Northeastern Brazil, this investment proposition brings together financial mechanisms, legislative progress and sustainable practices for long-term protection of this biodiversity hotspot.

Landscape description

The Atlantic Forest of South America was once one of the world’s largest forests. Now just 16% remains. It is one of the most biologically diverse with 8,000 plants species, 200 birds, 90 mammals, 94 reptiles, 286 amphibians, and 133 species of freshwater fish. About a third of South America’s population (148 million people) live in the Atlantic Forest biome.

The Serra do Urubu-Murici corridor in northeastern Brazil contains highly fragmented forest. Two of the remaining tracts have been identified as Important Bird and Biodiversity Areas, representing 8,000 ha of protected land. The Murici and Serra do Urubu protected reserves both face pressure from illegal hunting, logging and charcoal production, which causes further habitat loss and degradation for critically endangered bird species and threatens biodiversity.



Contact organisation

BirdLife/SAVE Brasil

Local landscape lead

Alice Reisfeld
Project Manager

Main partners

  • BirdLife International
  • WWF Netherlands and Brazil

Total area (ha)

  • 8,000 ha of protected land
  • 100 ha of restored forests in private lands outside of protected areas

Overall goal

The overall goal is to reconnect the priority biodiversity corridor of Serra do Urubu - Murici. By 2025, this projects aims to restore 100 ha of land in strategic biodiversity hotspots through a range of innovative financial investments and mechanisms. 

Expected impacts

  • 100 ha restored
  • 120 direct beneficiaries
  • 1 Private Reserve created


Landscape approach

PES programs, Plantation landscapes, Green economy landscapes or jurisdictions, Integrated water resources management, Climate smart agricultural landscapes, Sustainable production landscapes / jurisdictional certification / landscape sourcing, Ecosystem / forest restoration landscapes


Timber, Cocoa, Sugar cane, Cattle

Related Sector

Agriculture; Livestock; Conservation; Finance; Forestry; Tourism; Water

Global brands present

Lead institution

BirdLife/SAVE Brasil

(+55 11) 3815-2862


50-100 M USD

Current sources of funding

Traditional conservation grants

Expected sources of funding

Funding sources at 'develop' and 'implementation' stages:

  • Eco tourism
  • ICMS – a tax on sales and services applying to the movement of goods, collected at a federal level
  • Payment for environmental services (being studied as an option)
  • Offsets (considering the conservation 'debt' of properties that do not comply with the environmental legislation
  • Traditional grants
  • The project has already secured funds to restore 70 hectares inside private properties until the end of 2022 by traditional grants

Proposed priority programs or sectors


edited on 10th July 2020, 11:07 by Alice Reisfeld
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Deesha Chandra Jan 23, 2020

Hi Alice, you may have already heard about this opportunity from Katie. The WWF Wildlife practice has an innovation award open for between 20K - 50K USD which might be relevant for your work?

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Deesha Chandra Jan 30, 2020

Also Alice i was wondering if it might be good to tag any of the WWF Brasil and Netherlands team members involved in the program to let them know that this concept is no the incubator?

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